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Often it's the small things that get a business noticed, and create a lasting impression and worthy reputation.
Turgid business tomes abound. But as an alternative, Hugh Williams, award-winning chartered accountant and business adviser, offers a personal approach to simple ways in which a small business can win over customers and grow, without working that much harder.
"It is aimed at UK businesses and is very relevant to professional firms - it includes common sense ideas that I want to read about ... a great book with great ideas that you would pay hundreds of pounds to be told on one of those boot-camp courses - worth taking a day off to read!" - SWESCA News
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